section_view: marketing
Marketing you can check the math on.
Most marketing help sold to small businesses is more spending with no way to check whether it worked. This studio works in the opposite order: the measurement is set up and verified first, then the campaigns run on top of it, so every dollar of spend reports what it returned.
section_view: live_proof
This site measures itself in the open.
The panel on the right prints your visit's events as they happen. Until you accept the cookie banner, they stay queued and nothing leaves your browser. Every client site gets this same setup.
Read the full tracking planThis panel demonstrates the site's own analytics. It lists the dataLayer events fired during your visit with their live status. Nothing is sent until you accept the consent banner; held events flip to sent the moment you do.
0 events · 0 held · 0 sent held = still in your browser, sent nowhere
section_view: marketing_work
What the studio does.
Everything below ships with every website build, and all of it can be set up on a site you already have, WordPress included.
- 01
Analytics and conversion tracking, set up properly
conversion_tracking
GA4 and Google Tag Manager configured, tested, and verified, so a form submission or a phone call shows up in your numbers as exactly what it is. Most setups I audit are counting the wrong things or counting them twice.
- 02
A cookie consent setup that holds up
consent
A banner where accept and decline both work, and nothing loads before permission. It keeps you on the right side of privacy rules, and it means the numbers you do collect are numbers you can defend.
- 03
Finding out which channels bring customers
attribution
When someone enquires, the source travels with them: the ad, the search, the referral. Over a month or two you learn which spending brings customers through the door and which just brings clicks.
- 04
Ad campaigns, run on that measurement
ad_campaigns
Google Ads and Meta campaigns planned, launched, and managed on top of tracking that has been verified first. Budgets and targeting move on what the numbers show, and the monthly report states what the spend returned.
- 05
The free ad tracking scanner
scanner
A self-serve tool that reads any site and reports which ad and analytics tags are installed, missing, or firing before consent. It runs instantly without asking for an email, and it is often the first step of an audit.
- 06
A monthly report you can read in a minute
reporting
One short report in normal sentences: how many people visited, where they came from, how many enquired, and what changed since last month.
The scanner is free and instant. It is the fastest way to see what your site is measuring today.
section_view: marketing_method
The rule every campaign runs on.
Measurement comes before spend. Tracking is set up and verified before the first dollar goes to an ad platform, so every campaign reports what came back, and if a campaign is not paying for itself, the report says so. If a McKinney business spends $500 on ads next month, my job is making sure they can see exactly what that bought. I do not manage social media accounts; when that is what a business needs, I say so and step aside.
This grew out of the same thinking as the web design work here in McKinney: a site, or a campaign, that cannot show you its numbers is a cost you are taking on faith. The rest of this site, including the page documenting its own tracking, is built on that position.
section_view: marketing_faq
Common questions.
What does marketing for a small business need first?
Measurement comes first. Before spending another dollar on ads or a directory listing, you need to know what your current visitors do and where your current customers come from. Once that is visible, most owners find the next decision makes itself, and the spending that follows is smaller and better aimed.
Do you run Google or Facebook ads for me?
Yes. I plan and manage Google Ads and Meta campaigns, and every engagement starts with the tracking: conversion measurement is set up and verified before spend scales, so the monthly report shows what the ads returned, not just what they cost. If the numbers say a campaign is not paying for itself, the report says that too.
My site is on WordPress. Can you work with it?
Yes. Analytics, conversion tracking, consent, search groundwork, and campaign work can all be set up on an existing WordPress site without a rebuild. If the site itself is what is holding the business back, the audit will say so, and a rebuild gets scoped separately.
What is the ad tracking scanner?
A free tool at scan.forrestblade.com. Give it any website address and it reports which analytics and ad tags are installed, which are missing, and what loads before visitors give consent. It takes a few seconds and does not ask for an email. It works on your competitors' sites too.
What does the monthly report look like?
One page, in normal sentences. Visits, where they came from, how many turned into enquiries or calls, and what changed since last month, with a short note on why. There is no dashboard to learn and no jargon to decode, and you own the underlying analytics account either way.
section_view: marketing_cta
Start with an audit.
The audit looks at your site, your tracking, and your current spend, and comes back within one business day, at no cost and with no obligation attached.